Ami Worthen is dedicated to contributing to a new paradigm. Her efforts are directed at influencing the collective narrative towards being truly collective, rather than centered on whiteness. It is her belief that shifting the narrative is one of the ways we can move towards equity and liberation.

Based in Asheville, NC, she immerses herself in community, often serving in the role of bridge-builder. A marketing/communications professional, writer, and event producer, the thread that weaves her accomplishments together is a passion for justice. Ami consistently demonstrates her values of integrity, kindness, and honesty. Over the last 20 years, she has worked with nonprofits, grassroots organizations, and social enterprises to create positive social change.

Choosing her projects based on the vision of a new paradigm, Ami has supported the successful launch of several social enterprises, assisting with marketing and systems creation. Strategically using her skills in communications, she has individually and collaboratively worked to raise awareness about social issues. With a heart for the power of community connectivity, she has helped produce transformative events of all sizes. Specific examples include:

  • Playing a key role in the launch of Hood Tours, which highlights the past, present, and future of African Americans in Asheville;
  • Coordinating the YWCA of Asheville’s Stand Against Racism, with the largest number of participating sites in the country;
  • Assisting with the production of the social justice focused Wild Goose Festival, and Asheville’s African American cultural celebration, the Goombay Festival;
  • Numerous published writings and this active blog promoting cultural inclusion.


Current and past clients include Hood Huggers International, Date My City, Buncombe County, Darin Waters, Ph.D., WRES 100.7 FM, Asheville411, Eagle Market Streets Development Corporation, Rhetorical Factory, and the YMI Cultural Center.

Her extensive nonprofit experience includes serving as the marketing director for the YWCA of Asheville (16 years), Planned Parenthood of the Triad (three years), Wild Goose Festival (two years) and the Asheville JCC (one year).

Ami’s writing has been featured in Mountain Xpress (regional alt-weekly newspaper), Laurel Magazine (regional magazine), Asheville Convention & Visitor’s Bureau (tourism website), Urban News (multi-cultural monthly newspaper), and on this blog, which is updated frequently.

Recent awards include the CoThinkk “Ally” Award and the Minority Enterprise Development Committee’s Board Member of the Year Award.

Ami also plays music professionally in her band, Krekel & Whoa.