The Color of Asheville

The Color of Asheville ( is a new website created by Sasha Mitchell. Sasha is a family and community historian, among other things. The site is described as “a network of connection serving and celebrating Asheville’s African American Community.”


“This site was formed to meet the need for connectivity between members of Asheville’s African American Community and our need to support our locally owned businesses, professionals and community happenings. We will include activities and events, a directory of Black-owned businesses, professionals, service providers and clubs. In addition, we will include articles about Asheville’s African American history to document and celebrate our past.

In the future, we will also include listings for businesses identified as those who hire and invest in Asheville’s African American community.

We have created a Facebook Group to encourage communication and sharing of the website. We encourage you to share the names of African American professionals, along with businesses which hire and invest in our community to be included in our business directory. If you have talents and skills we can use to grow and improve our community, please speak up and share!

Sasha Mitchell, Editor”

I look forward to following this site, and to using the black-owned business directory as a resource. There is a place to submit to the directory if you see something that needs to be added.

The history on the site will be interesting. Here’s a photo which was recently posted of Black Businesses in Asheville in 1947:

black owned businesses asheville